Thinking of getting a new website?

It’s always worth thinking about getting a new website to improve your business impact and if you are looking for reasons why you should then read these points to consider.

1.Your website lacks engaging content
Simply creating a website and leaving it stagnant is not enough. A website needs to be dynamic and engaging to attract search engines like Google. In order to keep search engines crawling your site, you must keep creating fresh content. If your website is designed using outdated software such as Flash or has little content, it’s time for an update.

2.Your website looks like your competitors
Industry trends and generic web design practices often result in websites looking the same and lacking memorability. As your primary digital presence, your website must reflect your brand in a unique and memorable way. If your website looks too similar to your competitors’ websites, it’s not helping you stand out and may even replicate their ineffective practices. Differentiate yourself and offer your potential customers a website experience that feels refreshing.

3.Visitors can’t figure out what your business does or offers
Sometimes in the quest to have a flashy website, marketers and designers prioritize aesthetics over functionality. However, your website must make it crystal clear what your business offers, what you do, and how potential customers can get what they want.

4.Your staff can’t find any information on your website
If your staff finds your website unimpressive, how can you expect to win over a complete stranger? At least, an employee knows where to go to find information within the company. However, if a brand new visitor cannot find critical information, they’ll likely leave and look elsewhere.

5.You’re directing people to your social media pages instead of your website
If you feel ashamed to direct people to your website, then it’s time to upgrade it. While social media channels help to amplify your message beyond your website, your website is the core of your digital business strategy and content marketing. It’s where potential customers can complete transactions and request more information. If your website doesn’t measure up to your other online channels, it’s time for a redesign.

6.You can’t measure your website’s impact on business outcomes
If you can’t measure the impact your website has on generating leads or closing sales, that’s a major problem. While this is an issue that goes beyond website design, your website’s effectiveness is a major contributing factor to your marketing success. Establishing the right key performance indicators (KPIs) and measuring them accordingly is crucial. If your metrics show no impact from your web efforts, that’s a sign it’s time to redesign your website.